Qualification and Granting Institution

• M.A (INDUSTRIAL DESIGN), Scuola Politecnica Di Design SPD, Milan-Italy
• B.A (Hons) Industrial Design, UiTM Shah Alam
• Diploma in Industrial Design, UiTM Shah Alam

Areas of Expertise

• Product Design & Development
• Design Styling
• Material & Manufacturing Processes
• Digital Craftsmanship
• Semantic & semiotics in Design
• Design Management

Teaching Interest

• Interactive Product Design
• Semiotics In Design
• User Centred Design
• Advanced materials

Research Interest

• Product Architecture: Deconstructivism
• Eco-efficient Design
• Transmaterials & Techno-materials
• Digital Craftsmen

Awards / Achievements

• Special Commendation Award :Commemorative Coin Design Competition 2008- (Bank Negara Malaysia).
• Top Finalist: Light Exhibition Design (LED) Competition - Comune De Milano 2009 -“Cimitero Monomuntale” 2nd Prize Winner : Piala Seri Endon 2012-Reinventing Batik
• Bronze Medal: IIDEX 2013 (Invention, Innovation, Design), UiTM, 2013, National.- “Optometric Spectacle Frame Design Enhanced With Unique Malaysia Culture Motive”

Current Professional Membership

• Academic Member (by institution), International Association of Universities and Colleges of Art, Design and Media (Cumulus)
• Member, Persatuan Pereka Perindustrian Malaysia (PEREKA)
• Member & Alumni, Alumni Association, Yayasan Budi Penyayang Piala Seri Endon Malaysia
• Member, National Visual Art Gallery
• 2013 – Appointed as an External Examiner and evaluator by Kolej Kemahiran Tinggi MARA (KKTM) for Examination Paper Review: Furniture Design Technology
• 2011/2012 – Appointed as Designer for a Collaboration project with Fakulti Sains Kesihatan, UiTM (Eye Wear Design)
• 2012 – Panel Adviser/Judge for Pertandingan Inovasi Kolej Melati 2012
• 2012 – Appointed as a Fasilitator for Design Project & Collaboration : KHIND-MISTRAL INDUSTRIES SDN.BHD

Research, Publication & Exhibition

Conferences

• Design Led Innovation in Malaysian Product Manufacturing Industry (ISBN: 9789673634484), UiTM Sarawak Conference 2012: Academic Transformation through Strategic Collaboration
• Furniture Design Identity Implementation of National Identity Into Office Chair Design.(978-981-287-332-3-38), International Colloquium of Art and Design Education Research (i-CADER2014)
• Product Design Blueprint in 'Look East Policy 2.0' (ISBN : 978-981-287-530-3), Proceeding-International Symposium on Research of Art, Design and Humanities (ISRADH 2014)
• CREATING DESIGN IDENTITY WITH MALAY PHILOSOPHY OF ART IN MODERN FURNITURE DESIGN Research Grant – Research Management Institute (RMI) UiTM 2012-2014 (Project Member)
• AN ECOLOGICAL DESIGN SOLUTION VIA SYMBIOTIC APPROACH Research Grant – Research Management Institute (RMI) UiTM 2012-2014 (Project Leader)
• METAMATERIALS AS A SUBSTITUTE ELEMENT IN SYMBIOTIC DESIGN WITH LIVING CULTURE Research Grant – RMC Multimedia University Cyberjaya 2015-2016 (Project Member)
• MALAYSIAN INDUSTRIAL DESIGN INDUSTRY Research Grant – Research Management Institute (RMI) UiTM 2015-2016 (Project Member)
• BICARA SIFU: Artworks from the Public Art Institutions of Higher Education, PETRONAS Gallery 2012 (Author & Artwork Designer)        
• INDUSTRIAL WORLD DESIGN DAY 2016, Publika Solaris, Dutamas KL (Exhibitor)
• MILAN INTERNATIONAL DESIGN EXPOSITION & EXHIBITION 2016 (International program exchange & project reviewer)
• Role and Function of Geometric Forms in Modern Design. Proceedings of the Art and Design International Conference (AnDIC 2016)
• A development of Conceptual Model for Defining User’s Quality Perception in Product Design International Conference on Design Industries and Creative Culture (Design DECODED) 2019
• MDEC-ICONDAP Prototype Grant 2015 Naviway : An Integrated Navigation System & Hardware Project (Project Member) – MoboZaha Desiogn Lab
• Digital Art Exhibition – Liberating Potential : Manifestation of Digital Shift Petronas Gallery KLCC (Exhibitor)
• An Ecological Design Solution Via Symbiotic Approach (Research Intensive Fund,UiTM)- Principal
• Creating Design Identity With Malay Philosophy Of Art In Modern Furniture Design (RIF,UITM 2012) –Affiliate

Local Exhibition

• BICARA SIFU: Artworks from the Public Art Institutions of Higher Education- Galeri Petronas 2011. “ Eco Rotating Griller” & “ The White Issue”.

International Exhibition

• Finale Light Exhibition Design/LED.Project: “Cimitero Monomuntale”, Comune De Milano,Rho Fiera-Italy.(2009)

Invention & innovation

• IIDEX 2013 (Invention, Innovation, Design), UiTM, 2013, National.- “Optometric Spectacle Frame Design Enhanced With Unique Malaysia Culture Motive”
• 3M Europe(Italy) 2009 - “Eco-Office Product”
• Reinventing Batik : Product & Craft PSE 2012 – “TRADECO”