Translation: Branding

© 2013 Penjenamaan, UiTM Press

Author: Ghazali Daimin

Synopsis (translation): This book consists of five chapters that academically discusses one of the elements of the advertising industry, which is Branding. Branding is a process that creates a unique perception and experience and sometimes continuous in the minds of consumers related to a product or service. There are three main components that are fitted into this book which are brand, branding and rebranding. Besides that, there are also explanations of examples of branding like Brand Based On-Personal, Brand Distinctive, Brand Orientation and much more. The writer also discusses theories and analogies of branding in the business world. Also explained are why branding is important to the business world and the difference between brand and identity, as well as tips for branding products and service. Included in the book are examples of a few local food companies that have succeeded in marketing their products in the international market.

Pages: 1-80