Qualification and Granting Institution

• Master of Visual Communication & New Media, Universiti Teknologi MARA, Malaysia, Shah Alam, Malaysia
• Bachelor of Applied Art (Hons) Design Technology,  Universiti Malaysia Sarawak (UNIMAS), Sarawak.Malaysia
• Dip. in Visual Communication, Birmingham Institute Art & Design, University Central England

Areas of Expertise

• Visual Communication
• Communication Studies
• New Media Studies
• Marketing Communication

Teaching Interest

• Advertising, Marketing, Visual Communication, Interface Design

Research Interest

• Interface Design, Consumer Perception, Advertising Media, Integrated Marketing Communication, User Centered Design

Home page link: http://sirshaif.uitm.edu.my/

Conference/Proceeding

Salim, S. B., Kamaruddin, N., Halabi, M.,Isa, K. Md., (2012).  halal media studies on existing media giving the information on halal hub to micro and small sme traders at selangor, malaysia.Proceedings of the 1^st International Scientific-Practical Conference "Business Administration and Corporate Social Responsibility", Baku, Azerbaijan

Abbas, N. F., Salim, S. B., Ruslan, N. S.,Che Husin, M.R., A Study of the Effectiveness of Pictorial Health Warnings on Cigarette Packaging in Shah Alam, Selangor). 16^thNational Malaysian Consumer and Family Economics Association (MACFEA) Seminar 2012.

Latif, Muhammad A. A., Salim, S. B., Johari, M. H., Fadzil, N. Z. Mereka Bentuk Semula Produk Krim yang Telah Memberi Kesan Negatif Pada Industri. 16^th National Malaysian Consumer and Family Economics Association(MACFEA) Seminar 2012.

Muhammad R., Salim, S. B.,Reka Bentuk Produk Yang Kurang Menarik Terhadap Pembungkusan Luar Bandar.16^th National Malaysian Consumer and Family Economics Association(MACFEA) Seminar 2012.

Salim, S. B., Ahmad, F. N.,Kalong, A. N. A.,Consumer Awareness Towards the Effectiveness of The Usage of ‘Halal’ Logo in Enhancing the Citizen’s Quality of Life’s Standard in Malaysia. 16^th National Malaysian Consumer and Family Economics Association (MACFEA) Seminar 2012.

Salim, S. B., Kamaruddin, N., Isa, K. Md., Haris, M. Z. (2012).  Case study on understanding halal process at rural area: micro and small sme traders Proceedings of the 2^nd International Conference on Islamic Economics and Business. Malacca, Malaysia,pp 651-658

Kamaruddin, N., Salim, S. B. (2012). A content analysis study of interface design principles, characteristics and components of the Malaysian Government Guidelines. Proceedings of the 2^ndInternational Conference on Arts, Social Sciences & Technology.

Salim, S. B., Zainol, A. S., Azahari, M. H., Ramli, M. F. (2011). Improvement of Graphic Design & Digital Media towards a Student who stammer at the University Science & Technology Yemen, Sana’a Yemen. International Conference on University Education 2011.

Salim, S. B., Ramli, M. F., Zainol, A. S., Yob, C. A.S., Isa, K. Md. (2011). Sign & Images Toward Uprising Yemeni Revolutions. 6^th International Qualitative Research Convention 2011.

Ramli, M. F., Isa, K. Md., Zainol, A. S., Salim, S. B. (2011). Design Improvement on Protective Garment for National Armed Forces. The First International Conference on Applied Sciences, Mathematics and Humanities.

Articles and News related

PUBLICATIONS

Design Improvement on Protective Garment for National Armed Forces. The First International Conference on Applied Sciences, Mathematics and Humanities. pp 451

Sign & Images Toward Uprising Yemeni Revolutions. 6^th International Qualitative Research Convention 2011. pp 200

Improvement of Graphic Design & Digital Media towards a Student who stammer at the University Science & Technology Yemen, Sana’a Yemen. International Conference on University Education 2011. pp 155

A content analysis study of interface design principles, characteristics and components of the Malaysian Government Guidelines. Proceedings of the 2^nd International Conference on Arts, Social Sciences & Technology. pp 80

POSTER PRESENTATION:

Abd Hamid,  F. N., Salim, S. B., Mohamad, N. N. N., Mohamad, A.A. Poster exhibition Keberkesanan Pengeluaran Produk Minuman Tesco Dan Produk Minuman Cadbury. 16^thNational Malaysian Consumer and Family Economics Association (MACFEA) Seminar 2012.

Ramli, R., Salim, S. B., Zulkifli Z. F., Muhammad K. R. Malaysian’s Lifestyle May Lead to the Increasing of Counterfeit Products in the Market. 16^th National Malaysian Consumer and Family Economics Association (MACFEA) Seminar 2012.

Ismail S. S., Salim, S. B., Said, M. K.,Abd Majid, M.K.A. Counterfeit Traditional Product Herbs In Malaysia; Study On Awareness On Pati Halia Packaging Design. 16^th National Malaysian Consumer and Family Economics Association (MACFEA) Seminar 2012.

Afandi, A., S., Salim, S. B.,Jamaluddin, M. S., Ramlan, N. E. Course And Effect Of Single Receipt In The Environmental And Marketing Approach. 16^th National Malaysian Consumer and Family Economics Association (MACFEA) Seminar 2012.